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Date of publication: 6th January 2014
Publication type: Press Release
In a nutshell: A study in South Africa involving over 6,500 families has found that the participants were more likely to choose healthy options in the supermarket if they risked losing their monthly healthy food discount. Some of the households enrolled in the programme volunteered to commit to a target of increasing their healthy food purchases by 5% over six months, using the possible loss of their monthly discount as a motivational tool. Other households chose not to risk their cash-back discount. At the end of the study, only the families who had risked their credit card cash-back increased their healthy food purchases.
Length of publication: 1 webpage
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Acknowledgement: The abstract of the original research can be found in the journal Psychological Science.